Payments infrastructure
built to grow with you
Launchpad is Coinflow's accelerator for small ISVs. Embedded payments are becoming the defining revenue advantage for software companies — we give you the stack, pricing, and hands-on support to capture it from day one.
Applications reviewed on a rolling basis.
Why now
Embedded payments aren't a feature.
They're your next revenue line.
ISVs are moving decisively to capture the embedded payments opportunity — and the data is unambiguous. According to an August 2025 Stax survey of 300 U.S.-based payment professionals across ISVs, 91% expect embedded payments to play a larger role in their growth strategy over the next 12 months, with 51% saying that role will be much larger. A further 39% already view embedded payments as foundational to their business model. 83% expect their revenue share from payment acceptance to grow in the next 12 months, and 65% of ISVs not yet offering payments plan to add them.
The window is open — but it's closing. The ISVs that embed payments early own the full customer relationship. The ones that wait will be competing against platforms that already do. Launchpad exists so that small ISVs can move fast and get the infrastructure right from the start.
The problem
Stripe Connect got you started.
Now it's holding you back.
Stripe Connect is the default because it's easy to set up. But at 2.9% + $0.30 per transaction, it's expensive for your submerchants — and virtually none of that revenue flows back to you as the ISV. You're shouldering the payments relationship and seeing none of the economics.
On top of that, submerchant onboarding is painful. Support is a help center article. And your customers are waiting two business days to see their money. Coinflow can unlock instant settlement for your submerchants at the time of transaction, turning a pain point into a feature your competitors can't match.
The opportunity
Instant payments are your biggest untapped revenue line.
The ISVs that win long-term monetize payments. Embedded payments can add 30–50% to your effective revenue per customer without touching your SaaS pricing.
Your submerchants are small, independently owned businesses with no capital buffer — for them, revenue collected is working capital. A two-day settlement hold can mean deferring a vendor invoice or missing an early payment discount. Coinflow enables instant settlement at the time of transaction, a genuine financial unlock for your merchants and a differentiator that makes your platform meaningfully harder to leave.
Who's a good fit
We built Launchpad for a
specific kind of company.
Launchpad is designed for early-stage ISVs where payments volume is growing but hasn't yet justified enterprise contracts. Here's our typical applicant:
ARR
Under $10M
Submerchants
20 – 1,000
Typical ACV
$1K – $5K
We work across a wide range of verticals and will scope your MCC codes as part of the onboarding process. If your submerchants primarily take online card or ACH payments, we want to talk.
What you get
Everything you need.
Nothing you don't.
Launchpad members get access to Coinflow's full payments stack plus a set of accelerator-specific benefits designed for ISVs under $10M ARR.
Revenue share on your submerchants
Every time your customers process a payment, you earn. Payments become a recurring revenue stream, not just a feature you pass through.
Interchange-plus pricing from day one
No flat Stripe-style markup. You get interchange-plus from the start, with tiered improvements as volume grows. Keep more of every dollar.
Instant settlement for your submerchants
Coinflow can unlock same-transaction settlement for your submerchants — no more two-day holds. Turn a pain point every small merchant feels into a feature only your platform offers.
Integration support on your timeline
24/7 integration support from a named Coinflow engineer. Whether you want to move in days or weeks, we work at your pace — not ours.
Automatic payment splitting
At the moment of every transaction, Coinflow automatically routes your portion of revenue directly to you — no manual reconciliation, no waiting on settlements to sort out who gets what.
Bespoke submerchant onboarding
Your customers onboard in minutes, not days. Automated KYC, underwriting, and risk screening — all handled behind the scenes.
Bespoke feature development
Coinflow works alongside you to build the features your specific ISV use case needs — not a generic integration, but a payments layer designed around how your product actually works.
Co-marketing and social amplification
Get featured in co-branded case studies with Coinflow and promoted across Coinflow's social media channels.
Program tracks
Pick the track that fits
where you are today.
Launchpad has two tracks depending on your current payment setup. Both include the same core benefits, the difference is how we start.
Stripe Connect migrators
You're already live on Stripe Connect and want to move — or add Coinflow alongside your existing setup without disrupting customers.
- Side-by-side migration, zero customer downtime
- Fee comparison analysis before you commit
- Stripe Connect submerchant mapping
- Revenue share from first transaction
- Fee parity guarantee
New builders
You're building your ISV and payments isn't live yet. Start on the right infrastructure from day one — no migration needed later.
- Architecture review before you write a line
- Sandbox access from day one
- MCC classification guidance
- Flexible go-live timeline
- Introductory rate lock for 18 months
How it works
From application to first payment in weeks.
Apply
Fill out a short application about your ISV — vertical, submerchant count, current payment setup, and monthly volume. No pitch deck required.
Meet your Coinflow contact
A 30-minute call with a Coinflow ISV specialist. We'll walk through your setup, talk about where our pricing beats your current provider, and confirm fit.
Integrate
Our team works alongside yours to get payments live — card, ACH, and more. We move as fast as you do, whether that's days or weeks.
Grow together
As your volume grows, your rate improves automatically. We check in quarterly, surface co-marketing opportunities, and introduce you to our partner network.
FAQ
You ask, we answer.
Is there an equity component?
No. Launchpad is not a traditional accelerator. We don't take equity, and there's no cohort schedule or demo day. This is a payments partnership with accelerator-level support built in.
Do we have to leave Stripe Connect entirely?
Not immediately. Many Launchpad members run Coinflow and Stripe Connect in parallel during migration. We support a phased approach and will help you move customers over at your own pace.
What MCCs do you support?
We work across a wide range of verticals and will scope all relevant MCC codes as part of the onboarding process. Reach out and we'll assess fit for your specific use case.
How does the revenue share work?
You earn a share of revenue on every transaction your submerchants process through Coinflow. The exact rate depends on your volume tier and vertical — we'll model it out for you during the intro call.
What if my volume is very low right now?
That's fine — we're optimizing for trajectory, not just current volume. If you have a clear path to 20+ active submerchants, we want to talk.
Ready to grow together?
Applications take less than 5 minutes. We'll follow up within 2 business days.
Applications reviewed on a rolling basis
