Novig transformed its payments stack with Coinflow—unlocking credit cards and crypto, improving acceptance rates, and scaling operations with a lean, high-performing team.
Company: Novig
Headquarters: New York City
Industry: Sports trading & fintech
Primary pain point: Limited conversion and user growth due to ACH-only payments and lack of flexible, startup-aligned support
Coinflow solution: Credit card pay-ins, crypto rails, stablecoin instant settlement, high acceptance routing, chargeback protection, and white-glove partnership
Novig partnered with Coinflow to move beyond ACH-only payments, giving users more flexibility in how they fund their accounts. By introducing card and crypto rails, the team improved conversion, reduced failed transactions, and scaled operations without adding unnecessary overhead.
Key outcomes:
Novig is building a more efficient and transparent sports trading experience, one that feels modern, intuitive, and aligned with how users expect financial products to work today. That vision extends far beyond the front-end product. It depends heavily on the underlying infrastructure—especially payments.
At Novig, payments touch everything. Dan Rosen, COO, oversees operations, including payments, finance, market making, fraud, and support, while Sammy Stone, VP of Product Marketing, leads analytics, lifecycle marketing, and product positioning. Together, they saw firsthand how critical payments were to both growth and user experience.
As the company gained momentum in a crowded market, one thing became clear: their existing payments stack wasn’t built for where they were going next.
Novig launched with guaranteed ACH, which served as a solid foundation. It was reliable, straightforward, widely adopted, and helped the team get to market quickly. But as the company grew, users wanted flexibility. Some preferred cards. Others were more comfortable with crypto.
“We wanted to serve our users in the way they wanted to pay—not force them into one method,” said Sammy Stone, VP of Product Marketing at Novig.
– Sammy Stone, VP of Product Marketing
This payment/product gap was becoming a growth constraint. Without additional rails, Novig was leaving conversion and new user acquisition on the table.
As Novig explored alternatives, they ran into a familiar pattern with traditional payment providers. The issue wasn’t just missing functionality—it was how those providers operated.
Behind the scenes, payments were becoming harder to manage.
And all of this was happening within a lean team of roughly 10–12 people.
“Our team is small by design. We needed a partner that absorbed complexity instead of pushing it back onto us, and that's what Coinflow did,” said Dan Rosen, COO at Novig.
– Dan Rosen, COO
Novig discovered Coinflow through an investor introduction, but what stood out immediately was the approach. From day one, Coinflow aligned with Novig’s stage and goals and acted as a partner, not just a vendor. That meant:
The technical evaluation was smooth from the start. Novig’s team found Coinflow’s documentation clear, concise, and easy to work with. There was no unnecessary complexity, just a straightforward path to integration.
Then Coinflow went a step further.
"Coinflow sent their team onsite to complete the integration in the Novig office in a single day. They made us feel like their most important customer." - Sammy Stone
With Coinflow, Novig launched the payment methods they had been missing:
These rails greatly improved flexibility, unlocking entirely new user segments.
One of the biggest surprises for Novig was how manageable operations became—even as payments grew more sophisticated.
Coinflow simplifies reconciliation across payment methods, fraud and risk workflows, and internal finance tooling.
“We expected cards and crypto to be an order of magnitude more complex than ACH… but it hasn’t been the case because of Coinflow.” - Dan Rosen, COO
Between October 2025 and March 2026, Novig saw:
While Bank declines dropped, chargeback protection declines increased in February. This suggests a strategic shift to catch high-risk transactions before they reach the bank, stopping fraud before it happens.
Adding cards and crypto significantly improved the onboarding experience. Users no longer had to connect a bank account as their first step, which removed a major source of hesitation.
Card payments, in particular, became one of Novig’s strongest growth levers. By meeting users where they were, the company improved both conversion and accessibility.
Even as volume scaled, Novig kept its operations team small and efficient. With roughly 10–12 people managing payments, support, and fraud, the team outperformed competitors with significantly larger orgs.
This efficiency came from choosing a partner that handled complexity behind the scenes, effectively reducing the need for manual intervention and large support teams.
Users benefited from:
Novig’s growth story is still in its early chapters—and their recent $75M Series B raise signals just how ambitious the next phase will be.
At a high level, the company is moving toward something much bigger than a traditional sportsbook. Novig is building a trader-first prediction market, designed to operate more like a modern financial exchange than a betting platform.
As the team puts it, they’re not just iterating on sports betting—they’re redefining how the market itself works, shifting from a house-driven model to one built on transparency, efficiency, and peer-to-peer trading. As Dan put it, “we’re building the platform we always wished existed—one with the best odds, real competition, and a truly dynamic experience.”
That next phase also comes with increasing complexity: more volume, more regulatory scrutiny, and more sophisticated user expectations. Payments, in that context, become even more critical infrastructure—not just a checkout layer—but a core part of how the platform scales.
That’s where the partnership with Coinflow continues to matter.
As Novig pushes toward becoming the most efficient and liquid sports prediction market in the world, they’re doing so with a payments partner that can move just as quickly—adapting in real time, supporting new rails, and handling the complexity that comes with scale.
Coinflow enables e-commerce innovators, fintechs, gaming companies, marketplaces, and remittance platforms to grow faster with:
Experience faster growth and higher conversion with modern payment rails.
👉 Talk to the Coinflow Team to learn how you can scale with instant settlement and fraud-free payments. Book a demo today →
John Thomas Lang is Head of Marketing at Coinflow and a two-time $1B-unicorn brand builder known for turning early-stage companies into high-growth, category-defining businesses.
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